Your headline promises that your how-to guidance is not an open-ended project that could take forever. Your reader can quickly imagine the end result and what they have to do to achieve it. The one advantage the list headline has is the number of steps. However, the list headline style can be a more effective than the generic how-to headline. This headline template is essentially the list style version of a how-to headline. Top 10 Earnings Announcements Scheduled for March.You can train your audience to expect a Top 10 list on a regular schedule, which can increase your loyal repeat readers. Or you can make a forward looking prediction that helps readers prepare for what’s ahead.Besides being widely popular, recaps and predictions are repeatable. Bingo! You’ve just created a recap for the year, month or week. Pro Tip: Add a timeframe at the end of your Top 10 list. You can use a Top 10 list for almost any subject.īetter yet, you can reuse it again and again without burning out your readers. That’s in addition to the normal reasons why we love a good list.Īs a result, it is possibly the single most effective headline template you can use. The Top 10 list has been around so long and is so popular that it has its own drawing power. You see it in every form of media from TV to presentations to blog posts. The Top 10 list is probably the most famous of all lists headlines. Then add more or break your first list into smaller (but still valuable) pieces. Resources or things needed to achieve success.Characteristics, attributes or features of the desired item.So let’s start with a quick exercise to unlock your list headline creativity.ĮXERCISE: Refer back to the goals, accomplishments, skills, and qualities you noted in the earlier How-to Headlines segment.Now break down each of those items into lists of related items associated with the subject. Those reasons are why lists are one of the headline cornerstones. What your audience likes for themselves also makes for a great way to better connect with other like them. Sharing: A list is the ultimate content to share.Your readers like to clip, bookmark and save a list for reference later. Your readers know a lot, but they wonder if there’s more they can learn. New Ideas: A list promises to present all the possibilities and uncover new ideas.You’re delivering a complete and thorough set of information on a subject. Comprehensive: A list offers everything your readers need in one spot.Your audience thinks in bullet points, not long prose. Your readers love to start at the top of a list and check-off each item one at a time. It gets them back on track when life becomes unruly and out of control. They can always count on a list as a tool to refocus them. Your audience is more grounded with a list. ![]() Order: A list gives them order in a world of chaos.There are 7 reasons your readers crave list headlines and content: No matter how many lists you create, your audience will consume them. Grab your free copy of the 55 Fill-in-the-Blank Headline Templates Worksheet.Įveryone loves a list. You get a headline worksheet contains all 55 templates from this series.īoom! You’ve got a winning headline for your next article, email, blog post or social media blast. It helps make our jobs as marketers easier and more rewarding. I love to share the same tools that I use every day. It’s a little extra bonus to say thank you for signing up for this series. Plus, you get a fantastic set of announcement templates.Īnnouncements make incredibly powerful headlines and email subject lines.Īt Intuit, our product announcements and monthly alerts consistently received 50% higher open rates and nearly double clickthrough rates than our regular promotional emails.īefore we dive in, I have a something special for you. List headlines are that pervasive… and that effective. We’ve already had quite a few list style headlines in the previous sections. List headlines and Announcement headlines. In the final installment of your headline series, we’ve got 14 classic high impact templates.
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